Our visual identity project was designed from an ambigram, focusing on features of a handcrafted process and technological aspects. Sketches and drawing tests were the basis for the development of a geometric grid, although keeping a calligraphic aspect. So, the brand has movement and also structure which was inspired by the Fibonacci sequence. We decided not to use color for the brand applications in stationery, but graphic finishes such as varnish and embossing. Therefore, the logo is an inseparable part of the material on which it is applied.